B2B Marketers Should Act More Like B2C Brands...
Today’s column is written by Erik Matlick, Founder and CEO at Bombora. Prior to the rush to big data, and before mobile and social ate the world, the best practices and tactics that B2B and B2C marketers deployed were very distinct and all but mutually exclusive. But in a marketing industry overflowing with data signals and potentially valuable insights, B2B marketers are now necessarily focused on understanding who their buyers are as “people” and where they are along the cu
