Reaching Your Customer Through Digital Exhaust...
I hear the joke; "I know half my marketing is working, I just don't know which half!" all the time. With the ever growing choices in channels it can be overwhelming. If you're product is financial, it can be more challenging. You're selling an intangible... safety, value, integrity, security, well-being. The list goes on, but one thing they all have in common is they're subjective terms. To convey those terms to a large group, you need a strategy that speaks to that group. Ma
