The Next 50 Years of The Internet
Themes about the next 50 years of life online CREATING A FAIR AND EQUITABLE DIGITAL FUTURE Humanity’s responsible Digital life will continue to be what people make of it. For a better future, humans must make responsible decisions about their partnership with technology. Public policy and the unregulated age of a mostly unregulated internet will come to an end. Elected officials and technology leaders will move ahead with regulatory frameworks aimed at protecting the public g
John McAfee's New Bitcoin Platform: DEX
In a recent video posted to Twitter. John McAfee states: “Imagine a world…where fiat currency is diminishing in importance.” Instead of pointing to the adoption of crypto by big money interests, the rogue politician and radical bitcoin proponent talks of a complete flip, where users won’t need to exchange their cryptocurrencies for fiat. Crypto will have become the dominant money. McAfee cites his recently launched decentralized exchange (DEX), mcafeedex.com, and featured sta
MasterCard's New Way To Get Paid...
The card network officially acquired Vocalink in 2017 and Transfast in 2019, both of which helped Mastercard develop its ability to move beyond its traditional card rails and into real-time payments (RTP). Now, Mastercard is taking two new steps that will expand its reach and rely on RTP to succeed: Business Insider Intelligence It's launched a business-to-business (B2B) RTP solution called Payment on Delivery. The offering enables a supplier's bank to request a payment and f
Facebook's 2020 Election Interference Effort...
The company also banned new networks of fake accounts from Russia and Iran Facebook today released a new set of tools and policy changes intended to fight the spread of misinformation on the platform, moving to more clearly label false posts and content created by state media. Separately, the company removed four networks of accounts based in Iran and Russia that Facebook said misled users about their identities and posted inflammatory political news. The moves come at a time
Get Out Ahead of the Digital Marketing Curve
Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions -- and transactions -- both online and in person. Digital marketing now is fundamental to the success of your business. Why is digital marketing so important? Simply put, it is the last remaining channel for "authority-driven content," which is a fancy term for content that consumers can trust. Because digital marketing came into b
Herding Cats...
You have a website and you’re driving traffic towards it. This means that you should be raking in the sales and watching your profits soar, right? Unfortunately, websites don’t work like that. You can bring people to your website, but you can’t make them stay there. It's like herding cats. If you’re looking at your analytics and seeing high bounce rates, your customers are leaving your website before converting. The difficult thing about looking at this data is that it tells
What You Need in Place for Digital Marketing Success...
Before you pay for digital advertising, learn what you need to already have in place and how to measure the results of your paid campaign. Many business professionals think that a digital marketing strategy is a no-brainer. However, it's surprising how many small businesses turn to marketing professionals and pay for a digital campaign without even a thought to what they're trying to accomplish. Businesses pursue digital marketing to accomplish sales. And you're right, that i
Manipulating Facebook (yes it covers hacked accouts)
You've heard all kinds of things, both on the news and through social media about the problems. Here's the fourth in a series by Destin Sanders that covers everything from the Russians to hacked and stolen accounts. Includes interviews with facebook department heads.
Twitter Admits to Misusing Data For Marketing Purposes
Twitter has said it "inadvertently" used data meant for security purposes to target people with ads. In a company statement, Twitter said some email addresses and phone numbers provided for security reasons, such as two-factor identification, were exposed through its Tailored Audiences and Partner Audiences advertising systems. "When an advertiser uploaded their marketing list, we may have matched people on Twitter to their list based on the email or phone number the Twitter
Why Facts Don't Change Our Minds
New discoveries about the human mind show the limitations of reason. By Elizabeth Kolbert The human capacity for reason may have more to do with winning arguments than with thinking straight. In 1975, researchers at Stanford invited a group of undergraduates to take part in a study about suicide. They were presented with pairs of suicide notes. In each pair, one note had been composed by a random individual, the other by a person who had subsequently taken his own life. The s
