15 Minutes is all you've got...
A recent study revealed that 92 percent of people only want to travel 15 minutes or less to make everyday purchases. We all do it. Whether we’re looking to fill our car’s gas tank on a strange road, craving a late-night slice of pizza or plant-based burger, replacing that home washing machine, or shopping for the perfect dress, we want immediate – and local – gratification. In fact, 82 percent of smartphone users conduct “near me” searches. How you present yourself to those c
Fake News Blindsided Publishers in 2016, So What Does 2020 Hold?
Publishers Rebound But the Brand Safety Mistakes of 2016 Again Loom Large Brand advertising spending will hit a new record this year according to eMarketer, creating new opportunities for news publishers. But more spending will lead to more occasions for ads to appear in unsafe environments and it’s imperative that publishers listen to buyer concerns and plan accordingly. Successful listening and planning requires education on what matters to buyers along with monetization st
Create a Customer Avatar...
Customer Profiling: A time-tested recipe Brands that excel at customer experience have one thing in common. They understand how to leverage their customer data to exceed expectations and stand out among the competition. We'll give you the ingredients you need to build better customer profiles and segmentation strategies. Step 1. Prepare a base using ingredients from your cabinet of consumer data Valid postal address Valid email address Valid phone number Does each customer ha
Everyone Knows Who Won, Not Everyone Knows How.
Brexit is still an incredibly touchy subject for many. The fact that a feature-length drama is being released before an official Brexit plan of action has been put in place doesn't help matters. But just how accurate is Brexit: The Uncivil War; the Channel 4 film starring Benedict Cumberbatch? The one-off drama focuses on how political strategists successfully orchestrated the Vote Leave campaign and managed to convince the British public to gamble on a rather uncertain futur
It's All About The Message...
We’ve talked about the powerful role messaging plays in your brand identity and integrated communications strategy. A well-crafted message resonates with your audience, communicates your value, and motivates people to take action. Today’s consumers are pickier than ever, but can you blame them? We are inundated with hyper-personalized content and advertisements every day, enticing us with convenient gadgets or engaging our FOMO. With some data-driven online ads, the level of
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