Digital Marketing is Like Baseball; Why it's not working for you
Baseball is a great analogy for digital marketing. Many marketers were still thinking of “traditional” versus “digital.” This made sense because traditional advertising — TV, print, radio — was based around the size of the audience; while the key metrics in digital were centered around the actions of the users — what are their buying habits, did they search for something; did they click on the ads, etc. But “digital” should be thought of as transactional or performance based,
5 Digital Marketing Hacks to Increase Sales
Digital marketing is the most effective way to reach your target audience and drive traffic to your website, generate leads, and close sales... But you need a strategy for growth. It is key that you understand the following: How much money should be spent on digital marketing? Which tactics will provide the best return on investment (ROI)? Which channels will help funnel in high-quality leads? What can be done to foster the entire buyer experience? How can success truly be me
Social Media Strategies for Success
Nearly three quarters of American adults use social media—making it a critical part of any business strategy. Social media is one of the best ways to connect with people who already love your brand. It’s also important for reaching those who haven’t heard of your business yet. Here's a few points to start. Set social media goals and objectives. Create goals that follow the SMART framework. They should be Specific, Measurable, Attainable, Relevant, and Timely. Base your goals
B2B Lead Generation Tactics For Success
Most reps and marketers search for the silver bullet that’ll increase B2B leads. Unfortunately, such a thing doesn’t exist. Even the experts can’t agree on what the best B2B lead generation strategy, tactic or channel is... I spent 30 years developing these strategies for large financial institutions before founding my own firm to provide this much needed but often misunderstood service. Although they usually need adjustment to be the most productive for different businesses,
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