10 practical ways to grow your local business with digital marketing in 2021
Digital marketing for local business is quite different from how to do marketing for a national or global business. Yes, we mostly use the same channels – but, in a different fashion. Local businesses target local people, who are geographically around. They may seem easier to reach without digital marketing; however, it’s been long since consumers started searching online before they buy basically anything. More than 90% of users searched for local businesses on Google in 201
Why every business needs a funnel marketing strategy
Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works. You could say that marketing has a split personality. On one side is traditional brand building, driven by TV ads and other broad-reach vehicles. Many old-guard marketers who have risen through the ranks excel at this. The other side is performance marketing, or the data-driven measure of online activity. The young guns of marketing who have grown up in the digital age dominate t
Rocket Mortgage and Tracy Morgan just won the title of ‘Most Hilarious Super Bowl LV Commercial’
Rocket Mortgage just won the title of ‘Most Hilarious Super Bowl LV Commercial,’ thanks to Tracy Morgan, a suburban family looking to buy a home, and Dave Bautista! A year after Rocket Mortgage got Jason Momoa to take it all off – including his muscles and hair – America’s largest mortgage lender announced its return to the Super Bowl with a pair of teasers featuring Tracy Morgan. But he wasn’t the only big name in this year’s spot. A father of a family looking to buy a home
