Effective Facebook Ain't Free...
There's been quite a stir over Facebook's 2018 algorithm change. Truth is, Facebook's organic reach for business pages has never been as...
How the 2016 Trump campaign changed Digital Marketing
Digital budgets are now in the multi-million dollar range but remain a low percentage of the campaign’s total media spend. During winning...
Maximum Marketing Impact Using Cognitive Bias...
Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else's halo are just some...