Effective Facebook Ain't Free...
There's been quite a stir over Facebook's 2018 algorithm change. Truth is, Facebook's organic reach for business pages has never been as...
How the 2016 Trump campaign changed Digital Marketing
Digital budgets are now in the multi-million dollar range but remain a low percentage of the campaign’s total media spend. During winning...
Maximum Marketing Impact Using Cognitive Bias...
Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else's halo are just some...
Google's Third-Party Ad-Targeting Restrictions
Amid heightened public concern over data privacy, Google is contemplating a number of changes to its consumer- and advertiser-facing...
Facebook's New Targeting Restrictions
By Sheryl Sandberg, Chief Operating Officer One of our top priorities is protecting people from discrimination on Facebook. Today, we’re...
Learn How to Grab Your Share
Regardless of your business, We can help drive more business your way. We're unique in that we have over 40 years of sales experience and...
Amazon recounts everything Alexa achieved in 2018
Four years after Amazon initially launched the Echo smart speaker and the Alexa voice assistant, Alexa continues to gain new...
Digital is Oxygen...
Gary Vaynerchuk built a family liquor store from $3 million dollars to a $60 million wine specialty ecommerce business with digital...
Dollars in the Data
In 2007, Apple introduced the smartphone, Facebook reached 30 million users, and companies in online advertising started targeting ads to...
Reaching Your Customer Through Digital Exhaust...
I hear the joke; "I know half my marketing is working, I just don't know which half!" all the time. With the ever growing choices in...
