Universities Should Be Preparing Students For The Gig Economy
How well do universities prepare students to work independently in the Gig Economy? Today’s graduates are joining a workforce where the...
What is Clickbait and Why Does it Work So Well?
You may have heard the term clickbait before, but if you’ve been on the internet within the past 10 years, you’ve been exposed to it. For...
Does Your News Feed Suck?
Does your News Feed Suck? Take a minute to watch this video by an ex-government contractor. Today's social media climate is toxic and...
Don't Let the Bots Enrage You...
YouTube is first and foremost a commercial advertising platform. In an effort to demystify some of the techniques being used on the...
Effective Facebook Ain't Free...
There's been quite a stir over Facebook's 2018 algorithm change. Truth is, Facebook's organic reach for business pages has never been as...
Tips For an Effective Digital Marketing Strategy
Since the advent of the Internet, organizations have slowly understood the importance of advertising their product or services on digital...
How the 2016 Trump campaign changed Digital Marketing
Digital budgets are now in the multi-million dollar range but remain a low percentage of the campaign’s total media spend. During winning...
Maximum Marketing Impact Using Cognitive Bias...
Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else's halo are just some...
Google's Third-Party Ad-Targeting Restrictions
Amid heightened public concern over data privacy, Google is contemplating a number of changes to its consumer- and advertiser-facing...
Facebook's New Targeting Restrictions
By Sheryl Sandberg, Chief Operating Officer One of our top priorities is protecting people from discrimination on Facebook. Today, we’re...
