Defining Reach in The Age of Microtargeting
Today’s column is written by Bryan Noguchi, an independent media and advertising consultant. I’ve been thinking a lot about the concept...
Supercharge Your Business...
Demographic data analytics are the edge that business has been looking for. Digital marketing is one area where this adds the greatest...
2016 Campaign or "It's Easy To Lie With Statistics"
Every Facebook "like," credit card swipe, Google search, petition signature, request for information... every electronic move you make...