10 practical ways to grow your local business with digital marketing in 2021
Digital marketing for local business is quite different from how to do marketing for a national or global business. Yes, we mostly use...
Rocket Mortgage and Tracy Morgan just won the title of ‘Most Hilarious Super Bowl LV Commercial’
Rocket Mortgage just won the title of ‘Most Hilarious Super Bowl LV Commercial,’ thanks to Tracy Morgan, a suburban family looking to buy...
B2B Lead Generation Tactics For Success
Most reps and marketers search for the silver bullet that’ll increase B2B leads. Unfortunately, such a thing doesn’t exist. Even the...
How to Respond to Negative Online Reviews...10 Tips
You’re going to get a negative online review... It happens to the best of us, even the ones that have everything together. Negative...
Facebook Rage, Twitter, Voodoo and 2020...
Have you ever thought about your relationship with social media? What's on the other side of that screen? The most powerful technology...
MasterCard's New Way To Get Paid...
The card network officially acquired Vocalink in 2017 and Transfast in 2019, both of which helped Mastercard develop its ability to move...
Manipulating Facebook (yes it covers hacked accouts)
You've heard all kinds of things, both on the news and through social media about the problems. Here's the fourth in a series by Destin...
4 Marketing Principles to Live By
As the chief marketing officer at Calvin Klein, Inc. and the chief digital officer at PVH Corp., I’m always reminding our C-suite and my...
Universities Should Be Preparing Students For The Gig Economy
How well do universities prepare students to work independently in the Gig Economy? Today’s graduates are joining a workforce where the...
What is Clickbait and Why Does it Work So Well?
You may have heard the term clickbait before, but if you’ve been on the internet within the past 10 years, you’ve been exposed to it. For...
