

Manipulating Facebook (yes it covers hacked accouts)
You've heard all kinds of things, both on the news and through social media about the problems. Here's the fourth in a series by Destin...


4 Marketing Principles to Live By
As the chief marketing officer at Calvin Klein, Inc. and the chief digital officer at PVH Corp., I’m always reminding our C-suite and my...

Universities Should Be Preparing Students For The Gig Economy
How well do universities prepare students to work independently in the Gig Economy? Today’s graduates are joining a workforce where the...


What is Clickbait and Why Does it Work So Well?
You may have heard the term clickbait before, but if you’ve been on the internet within the past 10 years, you’ve been exposed to it. For...


Dollars in the Data
In 2007, Apple introduced the smartphone, Facebook reached 30 million users, and companies in online advertising started targeting ads to...


"Making Rain"for Business
We have a combined 46 years of "making it rain" for some of the largest banks in the country. We've applied that sales process to digital...

Defining Reach in The Age of Microtargeting
Today’s column is written by Bryan Noguchi, an independent media and advertising consultant. I’ve been thinking a lot about the concept...


2016 Campaign or "It's Easy To Lie With Statistics"
Every Facebook "like," credit card swipe, Google search, petition signature, request for information... every electronic move you make...