The millennials (21-40 yrs.) make up the largest population cohort the US has ever seen. At 83.1 million strong, their numbers are 9.2% larger than the baby boom generation. As the Millennials hit their stride, they could easily lift GDP 3% or more. With an annual GDP contribution of $1.3 trillion, this group could cause a sharp increase in consumer spending as they reach the prime home-buying age this year. As they reach middle age, the demand for services will also increase. These facts alone make the millennials the largest growth opportunity for you over the next decade. AbacusIP internet advertising allows you to reach this all-important market first, where they live...online! Think of it as digital direct mail. Contact us for additional details.