Reaching Your Customer Through Digital Exhaust...
I hear the joke; "I know half my marketing is working, I just don't know which half!" all the time. With the ever growing choices in channels it can be overwhelming. If you're product is financial, it can be more challenging. You're selling an intangible... safety, value, integrity, security, well-being. The list goes on, but one thing they all have in common is they're subjective terms. To convey those terms to a large group, you need a strategy that speaks to that group.
Many of the channels that worked in the past have become less effective, but today's digital landscape offers a lot of solutions. Think of the data trail you leave behind every day, think of it as digital exhaust if you will. Digital exhaust tells you everything you need to reach your customer, and you've captured it right there in your CRM system. (Don't worry, we work under a NDA, and the finished product is privacy compliant)
Learn how to use the Techology that influenced the last two Presidential Elections in your Digital Marketing. Take a look at out Strategy Tool Kit.