COVID19...How Eager Are Voters?
Since the coronavirus pandemic began, we’ve been analyzing the data from our groundbreaking and up-to-the-moment research on COVID-19 every month and measuring its impact on voters. In our research, we saw four distinct segments that have emerged in relation to sentiment as stores, restaurants and other businesses move into phased reopening and their varying comfort level resuming in-person activities. We call these segments Reopen Ready, Reopen Rushers, Reopen Reluctant and
5 Ways a Digital Marketer Can Supercharge Your Online Outreach
In today's world where people are glued to their devices for work and for play, the most important advertising delivery platforms are internet-connected devices. According to the PEW research center, 28 percent of American adults are on the internet “almost constantly,” while 45 percent report using it “several times a day”—meaning that 81 percent of Americans use the internet a whole lot every day. If your business hasn’t established its digital presence, you can be almost c
Marcus by Goldman Sachs: Perfectly Positioned Post-Pandemic...
In an exclusive interview for the Banking Transformed podcast, Dustin Cohn, head of brand and marketing at Marcus by Goldman Sachs discusses the creation and growth of Marcus and its prospects for the future. He also discusses the importance of humanizing the digital experience and how COVID-19 will benefit digital banking brands. With entire cities shutting down due to the COVID-19 crisis, consumer preferences moved full force from physical engagement to digital alternatives
Animated Map:What America Searched for on Google, in the Last Decade
Cultural shifts come in many shapes and forms, and some are harder to measure than others. Thankfully, Google search volume provides an easy avenue for measuring large-scale cultural trends. And because Google makes up more than 90% of all internet searches in the U.S., looking at what’s trending on Google is a great way to understand the shifting questions and interests that are captivating society at any given time. This animated map by V1 Analytics provides an overview of
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