10 practical ways to grow your local business with digital marketing in 2021
Digital marketing for local business is quite different from how to do marketing for a national or global business. Yes, we mostly use...
Macro is About What You Don't Know
Raoul Pal has created the perfect Digital Marketing campaign for his investment advisory to match his unorthodox business model. Give...
It's All About The Message...
We’ve talked about the powerful role messaging plays in your brand identity and integrated communications strategy. A well-crafted...
The Next 50 Years of The Internet
Themes about the next 50 years of life online CREATING A FAIR AND EQUITABLE DIGITAL FUTURE Humanity’s responsible Digital life will...
Universities Should Be Preparing Students For The Gig Economy
How well do universities prepare students to work independently in the Gig Economy? Today’s graduates are joining a workforce where the...
What is Clickbait and Why Does it Work So Well?
You may have heard the term clickbait before, but if you’ve been on the internet within the past 10 years, you’ve been exposed to it. For...
Google's Third-Party Ad-Targeting Restrictions
Amid heightened public concern over data privacy, Google is contemplating a number of changes to its consumer- and advertiser-facing...
Facebook's New Targeting Restrictions
By Sheryl Sandberg, Chief Operating Officer One of our top priorities is protecting people from discrimination on Facebook. Today, we’re...
Reaching Your Customer Through Digital Exhaust...
I hear the joke; "I know half my marketing is working, I just don't know which half!" all the time. With the ever growing choices in...
Defining Reach in The Age of Microtargeting
Today’s column is written by Bryan Noguchi, an independent media and advertising consultant. I’ve been thinking a lot about the concept...
