April - 2019

Tips For an Effective Digital Marketing Strategy

Since the advent of the Internet, organizations have slowly understood the importance of advertising their product or services on digital platforms. The rise of digital marketing has a lot to do with the rise of social platforms and search engines like Facebook and Google respectively. Today, an organization that is not leveraging the Internet is losing out of a major chunk of its target audience. Having said that, it’s also important that like any marketing effort your digit

How the 2016 Trump campaign changed Digital Marketing

Digital budgets are now in the multi-million dollar range but remain a low percentage of the campaign’s total media spend. During winning Senate races last cycle, campaigns on weighted average spent only 4-7 percent of their media budgets on digital, according to a new report by Tech For Campaigns, a non-profit that provides technology services to campaigns on the left. The report puts digital spending last cycle at $623 million, which is below earlier estimates which pegged

Maximum Marketing Impact Using Cognitive Bias...

Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else's halo are just some of the ways marketers can influence purchasing decisions. Jacob Baadsgaard on March 22, 2019 at 10:11 am Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing decisions. However, we’re not computers. No matter how logical we try to be, emotion always influences our decisions to some extent.

Google's Third-Party Ad-Targeting Restrictions

Amid heightened public concern over data privacy, Google is contemplating a number of changes to its consumer- and advertiser-facing tools, with potential changes that could have far-reaching implications for how online media is monetized. A number of different working groups across the organization have been tasked in recent months with exploring how advertising will evolve within Google’s industry-leading web browser, Chrome, as well as the ubiquitous Google Marketing Platf

Facebook's New Targeting Restrictions

By Sheryl Sandberg, Chief Operating Officer One of our top priorities is protecting people from discrimination on Facebook. Today, we’re announcing changes in how we manage housing, employment and credit ads on our platform. These changes are the result of historic settlement agreements with leading civil rights organizations and ongoing input from civil rights experts. We’re proud that our services help businesses reach people all over the world who are interested in their p