Tips For an Effective Digital Marketing Strategy
Since the advent of the Internet, organizations have slowly understood the importance of advertising their product or services on digital...
How the 2016 Trump campaign changed Digital Marketing
Digital budgets are now in the multi-million dollar range but remain a low percentage of the campaign’s total media spend. During winning...
Maximum Marketing Impact Using Cognitive Bias...
Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else's halo are just some...
Google's Third-Party Ad-Targeting Restrictions
Amid heightened public concern over data privacy, Google is contemplating a number of changes to its consumer- and advertiser-facing...
Facebook's New Targeting Restrictions
By Sheryl Sandberg, Chief Operating Officer One of our top priorities is protecting people from discrimination on Facebook. Today, we’re...
Tesla... Savior or Fraud? Real or Marketing Hype?
Raoul Pal and Real Vision on Tesla.... The most hyped auto manufacturer in history.