"Making Rain"for Business
We have a combined 46 years of "making it rain" for some of the largest banks in the country. We've applied that sales process to digital...
B2B Marketers Should Act More Like B2C Brands...
Today’s column is written by Erik Matlick, Founder and CEO at Bombora. Prior to the rush to big data, and before mobile and social ate...
Defining Reach in The Age of Microtargeting
Today’s column is written by Bryan Noguchi, an independent media and advertising consultant. I’ve been thinking a lot about the concept...
Supercharge Your Business...
Demographic data analytics are the edge that business has been looking for. Digital marketing is one area where this adds the greatest...
2016 Campaign or "It's Easy To Lie With Statistics"
Every Facebook "like," credit card swipe, Google search, petition signature, request for information... every electronic move you make...
