Create a Customer Avatar...
Customer Profiling: A time-tested recipe Brands that excel at customer experience have one thing in common. They understand how to...
It's All About The Message...
We’ve talked about the powerful role messaging plays in your brand identity and integrated communications strategy. A well-crafted...
The Next 50 Years of The Internet
Themes about the next 50 years of life online CREATING A FAIR AND EQUITABLE DIGITAL FUTURE Humanity’s responsible Digital life will...
Defining Reach in The Age of Microtargeting
Today’s column is written by Bryan Noguchi, an independent media and advertising consultant. I’ve been thinking a lot about the concept...
Supercharge Your Business...
Demographic data analytics are the edge that business has been looking for. Digital marketing is one area where this adds the greatest...
